A Message From DHS Club Chief Executive Director Harold Hill

Hi! Thanks for taking a moment to read this message. I believe it is important for ALL VIPs in our organization.

I was fortunate to get to spend the weekend with DHS Club President Dick Burke and his lovely wife Pat a couple of weeks ago, and it is always educating, enlightening and fun to be with the guy who put our great DHS Club business in motion. He is literally The Man with The Plan.

In the course of our conversations about our business, Dick remarked to me that he was always surprised when he looks down his VIP report month after month and sees so many VIPs who just have the bare minimum 25 Personal Pay Points.

In reviewing my own network each month, I do see that what he is saying is true. It is amazing that some of our members sign up as VIPs, get all the advantages of a ClubAdvantage subscription and then do not make any purchases online. If we look at the truth, we all see that we have a great business here, yet some do not exercise the very essence of what we are about. The truth is, too, that, no matter what, we all make purchases of something almost every day. Chances are that whatever we buy is available through the DHS Club's consumer advantages with Rewards Points and Pay Points. Still, it remains a challenge to change the behavior of those who do not see how remarkable our business is for being the consumers we are. The business concept was designed around saving money, yet there are those who just don't see that.

Frankly, this tells me that our Marketing Directors can do better and I know that each of us who perform that role are learning and growing with this aspect of our business. From VIP sponsors in general, though, it seems the message is not quite clear from all of us that this is OUR business - the business of each individual independent contractor VIP - because, when it comes time to buy from ourselves, the rationale for taking time to go through the Clubshop Mall many times just goes out the window. There must be some way we can persuade ALL VIPs to use our group buying power. It does require that we be diligent and to not tire in doing good.

It is my personal goal for the remainder of this month to encourage each and every VIP in my network - including you, if you have not made a purchase through the Clubshop Mall lately - to make at least one purchase and gain AT LEAST one Personal Pay Point beyond what is required to retain a VIP subscription. Surely there is something each of us needs as just people or as families and will purchase anyway SOMEWHERE - the challenge is to help ALL understand that when they go through the Clubshop Mall - to make that purchase they we are going to make anyway - they are taking one of the steps toward building a business for themselves. Each time this happens, our group buying power grows, and they not only benefit themselves in a big way, they also benefit each of us as VIPs and the DHS Club enterprise as a whole.

Those VIPs at Builder Team Coach and above pay an extra $5.00 a month for the business reports that are such excellent tools for building our business. I have often said that I would pay much more for the Activity Report alone because it provides such an instant overview of our day-to-day business. But, as any proactive VIP will attest, we get so much more with the tools we pay so little for. The concept works and it is always about saving money, even for building a business.

With all this in mind, I am providing an example that I shared a couple of months ago with our VIPs, and, as you know, I encourage all our VIPs to do what I do toward success. BUT - as a request simply toward good business, I am asking all VIPs to make this bold move: If you do not ordinarily shop through our Clubshop Mall, do that this week - today, even - making a purchase you would make elsewhere without thinking about it. This is just a step toward changing that behavior -- helping those who do not understand that this IS a business. It is a GREAT business. It will not work for those who do not exercise its advantages. Not just on the business side, but on the consumer side as well.

If you have not shopped through the Clubshop Mall, now is the time to get started. Those VIPs who DO use the Clubshop Mall regularly begin to recognize that this kind of thinking opens up new doors to the marketing of our business AND to personal prosperity. Yes, shopping through the Clubshop Mall for items you would ordinarily buy elsewhere CAN set you on the road to financial freedom. What a concept!

Here below is that email example for you of what I will be sending as my next consumer promotion to the Associate Members in my DHS Club network who do not have a Marketing Director upline other than me.

To all Marketing Directors in my organization: Please feel free to use this message in any way you choose, but make it a point every week to promote some kind of consumer aspect of our business together. I can't make it any easier than providing you the HTML of the emails I use that get results.

If you are not yet a Marketing Director and I am the upline Marketing Director for you, this personalized message will be delivered to the Associate Members downline from your position. (This does not apply to members in the organizations of other Executive Directors or Network Chiefs. If your upline is Robbie Bracco, Gino Descamps or Paula Griffin, you should consult with them about the promotions they are doing in your network). An additional message from you to your Associate Members would only enhance the idea if you were to send an email to each of the Associate Members in YOUR downline to encourage them to take my advice about shopping at the Clubshop Mall. It is one thing for an Associate Member to get an email encouraging shopping from the DHS Club office. It is another to get a similar email from the personal experience of a Marketing Director. But whenever sponsors get involved, the maximum impact of personal email marketing takes root - and the behavior CAN and WILL begin to change because they start to understand there is much to be excited about with us. For MANY reasons.

Again, what I present below is an example that has been personalized for you to get the idea of my weekly email promotions. I have personalized it for you as though you are receiving it as an Associate Member, though I am aware that you are a VIP in my network.

I continue to hope to be helpful to you in your prosperity with the DHS Club by providing these kinds of examples of the emails I use all year long, sending each example to you around the time they are sent to the Associate Members for whom I am the Marketing Director upline. Please let me know if I can assist you in any way. I hope you understand that I am trying to assist you in your business by reminding you to shop the Clubshop Mall first. After all, it is YOUR business. It would be foolish not to support your own endeavor. (Still, some don't! DUH! This just seems so obvious to me as making good sense for those who already have a ClubAdvantage subscription.)

I am always pleased to be a part of the community we are building together. On top of how great it is to be a VIP, it is also a lot of FUN!

Best regards,

Harold

P. S. My email to all VIPs a few days ago about attending our convention in Atlanta in October (that message now available at our team page) produced little results in VIPs purchasing their tickets in advance. It can't be any plainer: Attending our convention is an investment in earning thousands of dollars a month from your DHS Club business. Those VIPs who live in North America and want the true acceleration of growth that only being at our annual convention can bring are advised AGAIN to order that ticket now and let all VIPs in our community - upline, downline and crossline - know you mean to be very successful. If nothing else, do it to convince YOURSELF that you are serious about this business. I will be there, and if my example means anything at all to you, get on with reserving your place among the best of the best at this event that can change your life as it has mine. To me, if you really want success with our business, anything short of illness, emergency or death for not being there is just an excuse. As you can see, the winners who have signed up already are planning for BIG success and they mean it! Your million dollar opportunity is right in your hands and attending this event assures you of getting the best from your business. Who in their right mind would not go to Atlanta for two days if it meant a six figure income, early retirement and witnessing true magic in motion? If you don't believe you have the best opportunity on the planet Earth, well, I suppose that would be an excuse, too, as there are those of us right here in front who are proving that it is and earning the rewards it provides. Come be with us and see what I mean. I have never, ever lied to you.